Apply Kit firstthen the rest of the stack

A product catalog, not a resume-builder landing

People type “Resume.win features” when they want a map. This URL is that map. It is not the resume builder. The builder has its own page. It is not Apply Kit. The kit has a hub and twenty-nine role URLs. Dumping every keyword onto /features is how a catalog becomes a second homepage that ranks for nothing.

Each card that owns a public intent links to that spoke: Apply Kit, job tracker, resume builder, mock interview, ATS checker, job matcher, resume score, cover letter, Chrome extension, and Trust. Click through. Rank those pages for those queries.

Cards without a link are signed-in workspace pieces — activity views, networking contacts, the AI toolbox extras. We will not mint empty public URLs so every row can be blue. A catalog that lies about destinations is worse than a short catalog.

The homepage title still says Apply Kit. Do not read this page as permission to restuff home. If you arrived from a generic “all-in-one resume suite” query, pick one card and leave.

How catalog cards map to ranking URLs

ATS checker is keyword-fit against one JD. Job matcher is skills overlap against one JD. Resume score is structure and clarity with no posting. Use them in that order when you are still deciding whether to apply. Then the builder if you need a truthful version, then cover letter from that same JD inside the kit.

The tracker is the CRM after Applied — follow-up dates and outcomes, not a scraped board. Mock interview is Interview Pro on the posting you submitted. The extension captures a JD from LinkedIn or Indeed into the kit. Trust is export, deletion, and what we refuse to claim. Pricing is extra kits and mocks, not interview odds.

Career centers, coaches, and proof are not catalog rows. They are conversion and partnership pages. Rank them for workshops, client review, and measurement. Putting them here as “features” would train Google to treat a coach landing like a builder.

Guides are methods, listed on /guides. They are not features. A tailor article is a walkthrough; a catalog card is a door. Keep the door and the walkthrough on different URLs.

What this catalog will never become

It will not become a job board. Inventory stays “bring your JD.” Discover tools inside the app still start from a posting you pasted or a public sample — not requisitions we sold you.

It will not become a template zoo. Cover letters are written from one live description. Skip the letter when the employer forbids it. Finish the kit anyway.

It will not promise interviews. ATS fit, a matcher score, and a mock are preparation. Screens belong to the employer. Proof stays a measurement contract until there are enough kits and logged outcomes.

If you only needed privacy language, open Trust. If you only needed to pay, open Pricing. If you only needed who we are, open About. Those pages already exist. This catalog points; it does not absorb them.

How to use this page

1. Name the job you came to do. ATS check, skills match, structure score, builder, cover from a JD, tracker after Applied, mock on that posting, or privacy controls. One intent per URL.
2. Open the matching catalog card. Cards with a public spoke link there. Signed-in-only tools stay on this page as labels so we do not invent thin landings.
3. Bring a live job description. Paste a posting you already found. Resume.win does not list openings. The catalog will not become a marketplace.
4. Finish one Apply Kit. Tailor, ATS, cover, mark Applied. Then use the tracker. Practice is Interview Pro after that kit — not a free question bank on this page.